New video showcases the best of East Lothian’s ‘agritourism’

Agritourism is a growing trend, with visitors seeking out authentic experiences that connect them to the countryside and Scotland’s natural larder. Showcasing the best of this thriving sector, a new video has been launched that highlights the rich agritourism offering in East Lothian and the region’s diverse farm-based experiences.

 

Agritourism is defined as tourism or leisure on a working farm, croft or estate which produces food. This can include accommodation such as farmhouses, glamping, tours and experiences, events and buying fresh local produce direct from a farm shop. The video shines a spotlight on some of East Lothian’s local farmers who offer distinctive stays, immersive experiences, and high-quality food and drink, contributing to East Lothian’s growing reputation as a must-visit destination.

Eat, stay, play and shop on the farm

The video has been well received by local businesses involved in the sector. Jo McNicol, owner of Drift cafe on Castleton Farm near North Berwick and Scottish Agritourism board member, said: “It was great to be part of the East Lothian filming to raise awareness of the different agritourism businesses across East Lothian. The sector is delivering amazing opportunities for on-farm visits to eat, stay, play and shop and East Lothian has all of these. I really hope everyone enjoys the film and we look forward to welcoming you.” 

The Visit East Lothian site has more information on our local agritourism. If you know someone who operates in the sector in East Lothian or a farm interested in diversifying into agritourism, ask them to contact visit@eastlothian.gov.uk