Showcasing East Lothian to international tourism markets

Visit East Lothian attended the VisitScotland Connect travel trade show in Glasgow earlier this month, working alongside local tourism businesses to promote East Lothian to the global travel trade. 

Scotland’s flagship travel trade event brings together tourism businesses and international buyers to generate new business opportunities and strengthen existing relationships. The event plays a vital role in increasing Scotland’s share of global tourism in a sustainable way, while supporting long-term economic growth. 

Seven tourism businesses from East Lothian attended the event, which we supported. Carberry Tower Hotel & Mansion, Carfrae Farm, Jerusalem Farm Pods, the Scottish Seabird Centre, The Leddie, Ocean Vertical and NB Distillery connected with 330 buyers who plan inspirational Scotland trips for their clients. The buyers represent 20 countries including North America, Europe, Asia-Pacific and the UK domestic market. 

Attendees connected with travel trade buyers who design and deliver Scotland itineraries for domestic and international markets, providing valuable opportunities to raise awareness of East Lothian as a high-quality visitor destination and to develop new commercial partnerships.

The full story is on our website.